Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for Make America Great Again
Liz Truss, began the first edition of her video series with a pledge to unmask "those with ill intent" striving to bring down Britain, the US and Europe. She explained she would reveal how an "international network of liberal activists operate to subvert the democratic process and the will of the people."
"We will examine the political movement of Donald Trump and observe how this can be achieved in Britain," the former PM stated. "We'll be talking to the prominent voices of the Trumpist political sphere."
Before the series premiere, there was one particularly enthusiastic supporter. "This represents the dawn of a sort of transformation," stated veteran reporter John Solomon. The right-leaning media outlet Just the News will carry the former prime minister's new audio shows.
Building Connections in the Maga-Verse
Compatriot supporters, including a counselor supportive of Reform, played a role in her launch the her new show. The production is competent, if basic. She has gathered a subscriber base of 10k in her initial seven days and her debut had 67,000 views across the same period.
It is a small opening, but in partnering with the journalist, the former PM is being thrust into a well-developed political media sphere generating and disseminating Make America Great Again themes. Key fixations include alleged censorship by the mainstream media and a aim to dismantle a shadowy government apparatus – which Truss blames for the swift end of her short and troubled leadership.
"Solomon's outlet is not well-known beyond the pro-Trump media sphere, but it does have influence there, primarily thanks to its founder, who offers opinions on pro-Trump shows like Steve Bannon's War Room and has even spoken with Trump," noted Professor Alex Hinton, who has analyzed the Make America Great Again phenomenon.
A Divisive Associate
The former PM's foray to bring American conservative media to the United Kingdom has drawn her nearer to controversial figures such as John Solomon.
He founded Just the News in the wake of backlash following accusations of promoting misleading narratives about Biden's anti-corruption work in Ukraine, as well as controversial stories about one-time diplomat to that country.
These allegations were amplified within the conservative press, with Solomon appearing as a frequent visitor on the prominent Fox News show. Donald Trump endorsed Solomon's reporting.
He wrote the reports about Ukraine in a set of articles for the political newspaper the Hill, after having been moved to a columnist role after colleagues complained over his articles. His claims were pivotal in Trump's demand for the officials in Kyiv to look into Hunter Biden and his father in that year. This pressure culminated in articles of impeachment targeting Donald Trump. The Senate later voted to acquit the then-president.
Shortly after Solomon left the newspaper in autumn 2019, the publication announced it was performing a examination of his work relating to Ukrainian matters. It concluded Solomon had cited untrustworthy contacts and said he "failed to identify crucial information about key Ukrainian sources, specifically the detail that they had been formally accused or were the subject of inquiries."
Joining the Network
His TV and radio guest spots are a indication of the right-wing media network the former prime minister is joining. He talked about his support for the program on a show he co-hosts on the right-wing channel, a conservative television outlet that is home to the Maga influencer former adviser Steve Bannon and on which Tucker Carlson also appears. Truss has already hosted the political operative on one of her first podcasts.
Through her association with Solomon and Just the News, she has become a minor player in a extensive web of pro-Trump platforms that frequently amplify each other's content.
His personal podcast and Real America's Voice show have frequently included individuals such as commentator Mike Benz, a political voice whose disparagement of the US Agency for International Development was referenced by the tech billionaire as reasoning behind shutting down the international development organization.
An International Strategy
Although the former PM's unnatural presentation and political travails have drawn derision in Britain, some US observers are not discounting her efforts to reinvent herself as a British branch of the pro-Trump media ecosystem.
"One must regard folks like that with seriousness, despite the fact that you may not want to take them literally," commented a former Biden White House aide, who worked in the Biden administration.
"Observers witnessed how in 2024 Donald Trump utilized that ecosystem to spread his narrative. Certainly that sphere spreads and shapes conversation internationally. It seems relatively clear to me that the environment in the Britain are similar to what enabled this alternative media ecosystem to prosper in America."
Alan Finlayson, said the online conservative ecosystem was already exerting influence in the United Kingdom.
"The internet transcends national boundaries," he stated. "There is a certain milieu within which stuff flows – on occasion taking an extreme form and occasionally in softer tones – but which is connected."
Professor Hinton said the growth of the internet-based right wing in the UK recently meant the "chance to have a increasing influence is significant."
A Transatlantic Ambition
"The former PM and political figure Nigel Farage not long ago spoke at the Conservative Political Action Conference, where I watched as they echoed pro-Trump themes ahead of the {king of Maga|